Smokey Bear

Picture of Smokey Bear

Smokey Bear is America’s wildfire prevention icon. He has educated generations of Americans about their role in preventing human-caused wildfires. Created in 1944, the Smokey Bear Wildfire Prevention campaign is the longest running public service advertising campaign in U.S. History.

As one of the world’s most recognizable fictional characters, Smokey’s image is protected by U.S. Federal Law and is administered by the USDA Forest Service, the National Association of State Foresters and the Ad Council.


To further public information, education, and awareness of the prevention of wildfires Smokey Bear is available through the Nevada Division of Forestry for appearances at schools, fairs, conservation activities, parades and similar functions.

Please use the contact information below to schedule Smokey Bear for your event.

Washoe, Pershing, Storey, Churchill, Carson City, Douglas, Lyon, Humboldt and Mineral Counties:

Joe Fording
Fire Management Officer
775-849-2500  ext. 240   

Clark, Nye, Lincoln, and Esmeralda Counties:

Brett Waters
Fire Management Officer
702-486-5123  ext. 229  

Lander, Eureka, Elko, and White Pine Counties:

Marcus Lesbo
Fire Management Officer
775-738-3454 ext. 224

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